Company Ethos

Our approach has always been and will continue to be there for our customers - we want to ease your daily challenges!  We do this by being contactable and cooperative and conducting our daily business with integrity.

It is not enough to just provide the bare minimum - we want to challenge the stereotypical 'norm' of the perception of children with special needs without prejudice. Our products are both fun and functional allowing children and parents alike to feel empowered and included.

As we listen to our customers and understand their needs, our range expands to reflect our commitment to continuous improvement.  Your satisfaction is paramount.

Our intimate relationship with our suppliers - that have been sourced responsibly and ethically - ensure that their visions are aligned with ours to continually improve designs to deliver quality products.

Our strong relationship with key business partners enables us to make a global impact for many families.

Furthermore, each member of our team is a vital part of our organisation and they are all encouraged to establish and build personal and trusting relationships.  The focus is ensuring that we are approachable, accepting and willing to support, cooperate and collaborate to achieve a mutually beneficial result.