The focus of SpecialKids.Company is as follows:
- to FOCUS first and foremost on engaging, understanding and providing premium quality, unique and affordable products with the view of easing your daily challenges
 
- always SEEKING to innovate and develop new ideas and products based on customer needs
 
- to NURTURE long term relationships with customers and business partners alike to ensure the sustainability of the business through repeat business and invaluable advocacy
 
- to create POSITIVE customer experiences where we give value and service above and beyond customer satisfaction
 
- to nurture the TALENTS of the in-house team, empowering and encouraging them to use their initiative and do their best whilst being sensitive to their personal lives and needs
 
- to provide and INSPIRING and comfortable environment in which talent can flourish
 
- CHAMPION and pursue technical and design excellence
 
- to ENSURE the commercial viability of the business whilst upholding these values
 
- to ENCOURAGE and inspire others' talents through supporting ventures and projects for the best interest of children with special needs