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Privacy Policy


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at: SpecialKids.Company Concorde House, Union Drive, Sutton Coldfield, West Midlands B73 5TE, United Kingdom


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


If you have any questions about this privacy notice, please contact SpecialKids.Company at

Personal information which you supply to us may be used in a number of ways, for example;

  • For marketing purposes include but not limited to;
    • Email marketing
    • Direct marketing
    • Digital retargeting on Facebook, Google AdWords and other digital advertising platforms
    • To promote relevant products to you directly on our website
  • To fulfil your product order
  • To provide you with relevant information about your purchase
  • To contact you directly about a product you purchased
  • To contact you directly about returns you have made
  • For statistical analysis
i) Data Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

ii) Cookies

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

ii) Your legal rights

If you would like to know about the data we hold from you, your data rights, or would like to request deletion of your data from our systems, please email SpecialKids.Company at Info@SpecialKids.Company for a Data Subject Access Request.

For more information about your data protection rights, please visit the ICO.

How we will handle data requests

Information requests can be made by emailing Info@SpecialKids.Company.  On receiving an email, we will fulfil the individual's request within 30 days to the best of our ability where is reasonably possible.

Lawful request for processing data

We will use personal data in a number of ways as reflected in item 6 of our updated Privacy Policy.

How we manage consent

Special Kids Company already require express opt in permission when obtaining contact details of individuals who are interested in purchasing or have purchased products from Special Kids Company. In order to be clearer, we have taken the following actions;

  • Created a tick box for when people opt into our marketing list on 2nd April, 2018
  • When individuals provide their contact data over the phone we expressly tell them the purposes this will be used for
  • Sent an email on 13th December, 2018 to tell our current email marketing list about the updates to our Privacy Policy
  • Updated Privacy Policy on 23rd May, 2018
How we ensure the protection of children’s personal data

We have made careful consideration on how we would manage children’s personal data and have come to the conclusion that we already have a sufficient system in place. Item 7 in our Privacy Policy states our Age of Consent policy.

How we will manage data breaches

If a data breach occurs, we will contact the ICO as soon as is feasibly policy. If necessary, we will also inform the individuals whose data have been breached.

Data protection by design and data protection by impact assessments

After careful consideration, we have determined that due to the nature of our business, a Data Protection Impact Assessment will not be required in any circumstance. If a circumstance does occur, we will update this document and consult the ICO about necessary steps we must take.

Lead supervisory authority

SpecialKids.Company is a business that operates in the UK with customers oversees. Therefor our Lead Supervisory Authority is SpecialKids.Company that is governed by EU law.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at SpecialKids.Company, Re: Privacy Compliance Officer, Concorde House, Union Drive, Sutton Coldfield, West Midlands, B73 5TE, United Kingdom